A Template To Design Your Perfect Pitch

Nearly every person has heard of an elevator pitch, but only very few firms which I meet have a convincing one. It's vital that every individual in your business can present the essential benefits immediately. There is a structure that works very well, and if you’ve not already crafted a Perfect Pitch, put time aside to do one, or ask us to guide you. I acknowledge Mike Harris, Founder of Egg, First Direct and Garlic in coming up with the best structure for a Perfect Pitch that I have seen. It helped him build three, billion pound businesses.

1. What is your Big Idea?
In one or two sentences, give the over-riding benefit to your business. I.e. "We make it irresistible for children, and in fact everyone, to get their five portions of fruit and vegetables every single day."

2. Your credibility - Why should I listen to you?
In this particular section, you ought to interact for the reason that you are worth listening to. If you are not a deemed leader in your sector, or a Key Person of Influence, you can’t assume an individual to choose you over your opposition.

i.e. "We have been manufacturing Juice Makers for 20 years that are suggested by nutritionists in 6 countries. We've had numerous articles in… and sit on the advisory board for Children’s Health through Nutrition. I’m the Author of… and sit on the local advisory board for School Nutrition."

3. What is the Problem that you solve?
Clarify the pain that might be caused if your product or Service is not applied to someone’s life or business.

i.e. "You see fatness and bad nutrition, particularly amongst children, is reaching epidemic proportions. The concept of eating green vegetables every day is unattractive to the majority of people as it is not seen as pleasurable. Fast food, and the power of advertising mean that we do not associate things that are good for us with pleasure."

4. What is the Solution you’re offering?
Recognize the convincing reason that a potential consumer will be made not to take benefit of.
i.e. "We have created a Juice Plan menu which produces delicious juices that do you good, but taste sinful. Our juicers are designed so that they do not destroy the vitamins or else goodness, and the menus combine various components which hide the taste of the elements we don’t like, but which our body needs, like Greens or Fibre. The resistance to taking in great nutrition falls away at the first sip."

5. Ask for what you want.
You need to leave the listener in a "knowing" state, or else they would not know the next step.

i.e."! If you would like to see for yourself how much kids could love taking their 5 a day, why not come to an open day next week? We will have our top 10 juices to try, and even healthy ice cream and smoothies that taste sinful, but are great for healthy eating."

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