How Can A Template Help You In Designing Your Perfect Pitch?

Nearly everyone has heard of an elevator pitch, but very few companies which I meet have a compelling one. Its vital that everyone in your business could present the required benefits quickly. There is a structure that works very well, and if you have not already crafted a Perfect Pitch, put time aside to do one, or ask us to help you. I acknowledge Mike Harris, Founder of Egg, First Direct and Garlic in coming up with the best structure for a Perfect Pitch that I have seen. It helped him build three, billion pound businesses.

1. What is your Big Idea?
In one or two sentences, give the over-riding benefit to your business. I.e. "We make it appealing for children, and in fact everyone, to get their five parts of fruit and vegetables every single day."

2. Your credibility - Why should I listen to you?
In this part, you need to communicate the reason that you’re worth listening to. If you’re not a deemed leader in your sector, or a Key Person of Influence, you cannot expect an individual to choose you over your opposition.

i.e. "We've been manufacturing Juice Makers for 20 years that are suggested by nutritionists in 6 countries. We have had numerous articles in… and sit on the advisory board for Children’s Health through Nutrition. I’m the Author of… and sit on the local advisory board for School Nutrition."

3. What is the Problem which you solve?
Clarify the pain which may be caused if your product or else Service is not applied to someone’s life or business.

i.e. "You see fatness and bad nutrition, particularly amongst kids, is reaching epidemic proportions. The concept of eating green vegetables every single day is unattractive to the majority of people as it's not seen as pleasurable. Fast food, and the power of advertising mean that we don’t associate things which are good for us with pleasure."

4. What is the Solution you are offering?
Identify the convincing cause that a potential user would be made not to take a good benefit of.
i.e. "We have developed a Juice Plan menu which generates delicious juices which do you good, but taste sinful. Our juicers are designed so that they don’t destroy the vitamins or goodness, and the menus merge various components which hide the taste of the components we don’t like, but which our body needs, like Greens or Fibre. The resistance to taking in great nutrition falls away at the first sip."

5. Ask for what you want.
You need to leave the listener in a "knowing" state, otherwise they’ll not know the next step.

i.e."! If you would like to see for yourself how much kids can love taking their 5 a day, why not come to an open day next week? We’ll have our top 10 juices to try, and also healthy ice cream and smoothies that taste sinful, but are great for healthy eating."

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